In 2015 Sundae A&D were commissioned to design a new retail concept for Microsoft that was to be deployed across 26 countries in 4 continents within a time frame of only 6 months from brief to completion.

In her presentation Caroline will give an introduction to her previous investigations in 3d scanning of the human body to design furniture and wearable artefacts but then go on to discuss the challenges of designing for global manufacture. Whilst Rhino and CAD inform her designs in the London studio, sometimes information needs to be worked back into orthographic drawings when a universal, global construction language is needed. The success of this project lay in gauging how best to provide design information and specifications that would translate successfully into the finished products regardless of locally available technology.

Caroline Lundin – Sundae Architecture & Design Studio

Caroline Lundin is co-founder and Design Director of Sundae Architecture & Design Studio. She holds a Masters and Graduate Diploma in Architecture from the Bartlett and stays involved in the academic world by teaching in an architectural unit at Oxford Brookes University.

Caroline has a diverse portfolio that includes explorations with digital fabrication, unconventional materials and responsive design. She also has considerable experience in working with digital media and in collaborating with artists.

Previously she has worked for ‘CRAB’ Peter Cook’s studio, winning the competition to design the RIBA European Award winning Vienna School of Economics. She has also received an RIBA award for her Bundle Bench and has had her work exhibited in London, Copenhagen and Stockholm.

Designing with Limits
Designing with Limits

Image credits:
Factory in India by Caroline Lundin
Exploded axo by Sundae A&D